The man who has steered the amazing transformation of Michigan as a Tourism Brand was feted last week at an event in Lansing. People from all over the State came to wish George Zimmerman well as he steps down from the post he has held for over a decade.
During that time, of course, the "Pure Michigan" campaign has become the one about which virtually every State's tourism industry says, "why can't we do something that cool?"
I chuckled yesterday as I saw an article on Skift that suggested that the new TourismOhio will look to Michigan for inspiration as they begin to build their brand.
You see, George headed up Ohio Tourism before a regime change made him expendable and Michigan snapped him up.
Ahh, Ohio...it could have been you that we all adore.
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