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June 09, 2014



I tend to agree with those CEO's who espoused, "the most important performance measures to a community are what's uniquely important to that community". Each Bureau does unique things that match the product in their respective communities. The kicker is to establish those measureables (occasionally asking about those things we don't measure), document them and let all who need to know them hear them regularly.

Reyn Bowman

Always have to be calibrated but 95% are measurable across comp sets. Real issue is that DMOs need to lead communities to sense of place, not just follow or accomodate

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