Marriott has reached out to the braniacs at MIT to help them re-imagine their lobbies to enable more interaction between guests.
According to Fast Company: “A lot of times when you’re on the road, all of the sudden you find out it's a very small world. You’ll sit across the bar from someone and find out they went to your school or were in the same fraternity,” says Paul Cahill, Marriott’s senior vice president of brand management. “The idea is, how do we bring social media into this public space and make it easier?”
Ummm, make "what," exactly, easier? Enabling people with lousy social skills to hook-up?
An app called Six Degrees has been developed that works off LinkedIn profiles (Facebook was considered too creepy) to alert people in the lobby and the hotel staff of potential connections. Hotel staff could organize jogs or whiskey tastings if they see connections that would otherwise be missed by these business travelers passing in the night.
And, individuals could share a beer with a fraternity brother or...ummm, yeah.
TMI...or a cool innovation?
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