While it seems as if Brand USA (this country's late but sensationally effective foray into destination marketing) was just created, legislation to ensure it survives is being debated this summer. And, while a number of those in Congress are sophisticated enough to understand the multi-level impact of Brand USA, there are still some (who should know better) that have yet to get on board.
Peter Welsh (D-VT) is co-Sponsor of the Travel Promotion, Enhancement and Modernization Act that would extend the Travel Promotion Act until 2020 and reauthorize Brand USA. And, he nailed it last week in a conference call with members of the American Hotel & Lodging Association:
“The biggest obstacle is not the ideological divide,” he said. “The enemy is passivity.”
True dat. Contact your representatives now. Impress upon them how this is an investment in our economy...and not a special interest cost center to be negotiated.
Every other country in the world understands the importance of Tourism to their economies. It's time that American leaders do too.
Especially when the funding for the program doesn't come from resident taxpayers...it comes from international visitors.
Yeah...whatever.
Call now.
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