A few months ago, we offered the Destination-centric music video of Dan + Shay, celebrating young love in Myrtle Beach. And, we've seen a number of DMOs begin to move down this path.
Our friend Anthony Haag shot us this video the other day. It's a cover of the American Authors' song "Best Day," including loads of Lake County IL shots with cameos from DMO staff, partners and some guys that look like they might play for a football club in the NFC North.
As video is increasingly the medium that moves us all...these innovators are blazing effective trails in consumer awareness and preference.
Well done, my friends.
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