Hang around your industry's marketers all day and you start breathing (and repurposing) each other's fumes. That's why it's smart to watch innovations in other industries.
Like Snacks. Like Doritos.
Which has launched a new product in Canada called "Roulette." Think about it...you're lovin' your bag of Doritos. BUT...there is the chance that the next bite could burn your tongue off?
Pretty cool, eh?
Pepsico Canada's Marketing Director Susan Irving told Wired: "Canada is very different from the U.S., so you need to make sure you’re doing things that will connect in the country where you live. For Roulette, we tested the concept and what Canadians really liked about it is the gamification aspect of it."
While the research we've done in the Great White North reinforces that Canada, indeed, is a whole 'nother country, the gamification thing will likely work with Millennials in America as well.
That said...how can you gamify your product or offering for the next generation of consumers?
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