As the "march" to the Final Four begins, we have to kick off the week with the biggest, baddest example of a Destination Marketing Organization owning a sponsorship.
Forget that the Myrtle Beach Area Chamber/CVB scored amazing cutaway shots for its beachfront, SkyWheel and a cool sand sculpture on almost every commercial break. Forget that the game announcers wore Myrtle Beach sunglasses on camera and praised the destination.
During last weekend's round of Conference Championships, the Myrtle Beach Chamber/CVB pasted the biggest mid-court decal (replete with it's URL) we've ever seen on an ESPN broadcast (click on image to enlarge).
Beyond well played.
Comments