For those of us in the Destination Marketing realm who are assembling images for an upcoming brochure or video, a golf shot is pretty much a de facto inclusion every time.
It shouldn't be.
Indeed, unless the target is consumers who travel TO golf, it's the last thing that will lure a visitor to your destination. That's one of several take-aways our team has learned through our latest service to DMOs called DMOvision. Regardless the market or demographic, focus groups across North America consistently reject scenes of golf and golf courses when viewing tourism spots and b-roll.
The reasons vary by age group, gender and family status...but the end result is that golf is a turn-off for all but a very select few.
Which really shouldn't be all that surprising, given the game's precipitous plunge in play over the past decade, as chronicled in this recent article in the Washington Post.
Thinking of including that cute scene of a family on the idyllic green at your most picturesque golf course?
Just (Don't) Do It.
Nice to see it "in print"....
Posted by: Tim Morrissey | March 17, 2015 at 08:04
Where does Putt-Putt fall?
Posted by: Dee | March 17, 2015 at 11:18