One of the parts of this sensational gig is having the opportunity to interface with community stakeholders as we consult Destination Marketing Organizations around the country. And, it's a rare occasion when someone doesn't uncork a great line that begs to be shared.
Yesterday's favorite: "Shoot anything that flies. Claim anything that falls."
Sound familiar?
Happily, he wasn't referring to his community's DMO but, rather, to the practice of other organizations around the country that don't have a defined plan of attack. But, we all must ask ourselves...have we been (or are we) guilty of such a modus operandi?
Just saying...
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