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July 30, 2015


Lee T

In your debate, relate the changing model to the small or smaller/medium-sized DMOs. All examples (not knocking them as we can all learn something from the big ones) so far are from larger DMOs. Whatcha got for the rest?

Bill Geist

Not exactly true. Rockford is what I would call a "medium." But, I hear ya. The Gulf Shores example (social engagement) can be done by any size DMO. And, the Oakland example (getting your local media to quit bashing the community) can be, too. Salt Lake's conversion from Membership to Partnership (and generating more revenue) has been replicated by Eau Claire WI. I think many of the examples from the "bigs" can be scaled. It's less about resources than mindset, me thinks.

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