When Luke was trying to get Han to rescue Princess Leia, he tried to tempt him by telling the starman for hire that she was richer than he could imagine. Han's response was, "I don't know, I can imagine quite a lot."
I often view bold proclamations from marketers the same way. If the claim is that you have something for everyone, I am certain I can prove you wrong. If you swear you can meet my every expectation, you better have millions of dollars and a team of lawyers or I'll be able to prove you wrong. And one size fits all...that's just impossible.
But we see it everyday.
Which is why I was so delighted at the tag inside my Republic of Floyd hat (click image) which reads "One Size Fits Most." That, my friends, is provable.
Careful with those grandiose claims, my friends.
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