During our turn in The Great Debates at DMAI15 in Austin, I put forth the proposition that DMOs will be the most important agency in a community in the year 2025.
Celebrating their third anniversary, Skift threw down an even more impactful statement: "Travel is the world's largest industry. Let's Start Acting Like It."
Oh, hell yeah. Tourism has never leveraged its strength and breadth well. And, Skift's Manifesto (along with our 20 Maxims) is a must view for all DMO pros.
Let's start acting like it.
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