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August 19, 2015



They work because "the hotel" doesn't pay a thing. The guest does. It's a no brainer as long as the assessment does not make the hotel less competitive with those in surrounding areas. The guest pays the "fee" and unlike the bed tax, 100% of the money MUST go directly to DMO and the money MUST be used to benefit the hotel. It's investing back in to marketing, selling and servicing which can only make the hotel owners more profit at the end of the day!!! California is saturated with TBIDS and I predict the rest of the country will follow. Cheers from Oakland!!

Bill Geist

True dat, Alison. Which is why something like 79 of 80 TBIDs in California have been renewed. Hoteliers wouldn’t assess themselves twice if it didn’t just flat out work.

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