Qualifying leads is crucial to the longevity of every salesperson (regardless of sector) if that individual expects to be successful. And, taking a cold database of 2000 contacts can be a daunting task...if addressed with old school tactics.
Tom Martin (author of The Invisible Sale) offers up a stunningly smart process for turning blind leads warm without a single cold call in his latest blog post.
And, if you haven't...be sure to grab a copy of his The Invisible Sale for even more insightful concepts to make your sales efforts rock.
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