The Yin and Yang of Airbnb

Depending upon the way you look at the research surrounding Airbnb, you either see them as wildly disruptive or nothing to get too worked up about (or something in between). For, as revealed in a recent edition of Skift, the statistics (even from the same study) are all over the place. Take the recent Pew research on the sharing economy:

OMG! 72% of Americans have used a shared economy service!

But, only 11% have used Airbnb...while 53% have never even heard of it.

Which begs the question: How can the street value a company at $25.5 billion when the majority of us, confronted with its name, say "huh?"

Comments

[Lee T]

I got it: Let's send Scully and Mulder to find the truth:)