Another Maura-ism

For those of us in the Destination Marketing world, the name Maura Gast is a familiar one. A past-Chair of Destination Marketing Association International and CEO of the Irving CVB, she is the progenitor of the oft-repeated "Circle of Life" mantra that explains why Destination Marketing is so crucial to the long-term sustainability of our communities:

If you build a place where people want to visit, you'll build a place where people want to live.

If you build a place where people want to live, you'll build a place where people have to work.

If you build a place where people want to work, you'll build a place where business has to be.

And, if you build a place where business wants to be, you'll be back to building a place where people want to visit.

It all starts with the visit...and that visit doesn't happen without us.

Brilliant...and heads nod everytime I share her genius with Boards and audiences around the country.

Well, she recently uncorked another jem...this time in her e-mail signature:

IRVING’S DESTINATION MARKETING DELIVERS: 
Cash-in-Hand Economic Development | Delivered Immediately By Visitor Spending

I know what you're thinking.

And, if you do, be kind and give her attribution.

Comments

[Maura Gast]

You are too good to me!!
#sheblushes

[Bill Geist]

LOL...YOU are the thought leader. I'm just the acolyte ;)

[Rick Vaughan]

Maura does a wonderful job of bringing clarity and simplicity to the true message of the DMO value proposition. Thanks to Maura and her Acolyte for constantly reminding us of this importance.

[Chery]

I remember when you said this at the annual convention. It had a big impact on me. Thanks Bill for the reminder. The timing is perfect.

[Shelly Green]

Brilliant!

[Lee T]

Happy to make you even more famous Maura!

Thanks Bill

[Kevan J. Ridgway]

Absolutely brilliant! Perfect timing as we submit our marketing plan to Council.

[Cole Carley]

Great, as usual, from the Madcap Maven of the Metroplex.
COLE

[Bill Geist]

Coming from the Crack Consultant from the Cold, that's high praise ;)