In Destination Marketing, there has been an unwritten rule that all marketing should be restricted to outside a 70-mile radius of a destination. The rationale: consumers within 70 miles won't stay the night. Thus, they are somehow unworthy of our attention.
What a load of crap.
Terry Mattson and his crew at Visit St. Paul clearly agree...and have just produced a sensational video directed at their "twin city" just 7 miles away.
It's their version of Adele's "Hello."
Watch it now before her lawyers tell them to pull it down.
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