The City Council in Manteca CA is about to pull the plug on its Destination Marketing Organization, saying they don't see a return on investment. Which very well may be the case, as they only invest $135,000 of the nearly $1 million of Room Tax generated each year. It's kinda hard to move the needle with that kind of budgetary resources.
But, in declaring that she would vote to end funding for the DMO, Councilwoman Debby Moorhead couldn't help but use a little sleight of hand innuendo to grind home her point.
$1.1 million, she exclaimed. That's how much the City had invested in their DMO. Just shocking!
Yeah...since 2003.
Sigh.
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