I'm a marketer. I possess a sixth sense for what will cause a target consumer to sit up and take notice. I've won awards; I've advised countless clients.
But, while I (and we all) have a gut sense of what works...none of it is real without research.
Case in point: HBO has just cancelled the second season of Vinyl, the absolutely sensational series about the backroom world of the music business in the late '70s. The casting was superb; the likeness cameos of Bowie, Sly and others was inspired. And, because I lived on the periphery of that world...it absolutely (well, maybe not the murder story line) resonated with that period of rock history (and my life).
Except, besides Murf, Kenny, Brien, Steve, Sonny, Tom, S.J. and the rest of my compatriots during that era, it obviously didn't move the needle for the rest of you.
Bottom line: who I am would have green lighted five seasons of Vinyl. And My Own Worst Enemy. And Revolution.
Research, baby. It's what every marketer needs to save themselves and their clients from their own unique world view.
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