Depending on your destination, recent findings from PhocusWright's latest consumer travel insight (and shared by TravelSmart News) are either good or bad.
Last year, only 26% of U.S. leisure travelers chose their destination based on a prior experience, down five points from 2014. For those destinations that depend on repeat visits, this increase in our collective search for bucket list satisfaction can't be good. For those hoping to lure travelers that had once found their favorite place, it's all good.
One thing for sure...it's only get harder to compete for the hearts and wallets of tomorrow's consumer.
"One thing for sure...it's only get harder to compete for the hearts and wallets of tomorrow's consumer." You got that right!
Posted by: Lee T | July 19, 2016 at 15:14