Earlier this year, Hertz said that Uber and Lyft were cutting into its rental car business.
Now, it is renting its cars to Uber and Lyft drivers at prices about which its regular customers could only dream. Whaaaa?
Turns out that Hertz is renting Uber and Lyft drivers the cars that it is rotating out of service in the belief that it will make more money that way than if it just sold the outdated vehicles to the used car market.
Which may well be true...but, if Hertz makes it easier for more Uber and Lyft drivers to enter the shared ride market, doesn't that turn this all into a Catch 22.
And, as Uber and Lyft drivers can now rent their ride at an insane rate, they won't be buying as many cars, disrupting yet another industry.
My head hurts...
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