It's shaping up to be a video world. Some believe Facebook will be textless in the next few years. Nobody reads because we don't have to. Want to jump start your snowblower? Watch a video. Want to prepare a smashed peppercorn seared bacon wrapped scallop? There's a video for that. Want to learn how to sew a button? YouTube.
Thus, it should be no different for destinations attempting to get on that elusive list for consideration.
Case in point...VisitKC, which has simply knocked it out of the park with a series of destination videos that suck the viewer in by using locals to tell the story, showing the evolution of the cocktail culture, showcasing the essence of KC BBQ and KC's Music Scene.
You wanna know how this is done? Click all three. Or go here for the complete collection.
Well played, KC...well played!
I agree that video is a good way to tell a story; but there are reasons that it doesn't work for me. Nothing I hate worse than clicking on a story and having a video pop up. First depending on wi-fi speeds I may need to wait for loading, then there is the commercial, then a 30 second story...
Video is not fast enough! I have things to do. With a written story I can read the whole thing in 5 seconds. If there is just one piece of information I want I can scan the story even faster and get my information quicker. If I am on a plane do I want the person next to me hearing the news article I am viewing?
Posted by: Jason | August 31, 2016 at 15:01
Never said it was the only way...just that, for most, it's going to be the most effective. You, sir...are an outlier ;)
Posted by: Bill Geist | August 31, 2016 at 20:40
Hey thanks! We're so proud to showcase our city through the eyes of locals. They make great storytellers. Cheers!
Posted by: VisitKC | September 08, 2016 at 16:47