Nailed It

It is sadly rare when someone from outside the destination marketing sector can actually see, understand and articulate what we attempt to accomplish for our respective communities each and every day.

And, like when one experiences insanely great customer service and can't wait to tell everyone they know, I'm urging everyone to read this editorial by Marshall Helmberger of the Timberjay newspapers in Northern Minnesota. 

He absolutely nails why tourism is more than heads in beds, seasonal jobs and marginal wages.

If only other members of the media could possess as sophisticated a view of what really matters in our communities.

And, thanks to Madison's Deb Archer for the catch.

Comments

[Rick Vaughan]

Perfect narrative on why Tourism is Economic Development!