Is anybody else picking up on the irony that, last Wednesday, a Florida House of Representatives Committee on something or other voted 10-5 to eliminate that State's Destination Marketing Organization.
The very next day, in the opposite corner of the nation, the Washington State Senate Committee on Trade and Economic Development heard a bill that has bi-partisan support to re-instate that State's DMO, eliminated a few years ago in a mad effort to balance the budget.
Oh, yeah...with a dash of the same hubris in play today in Florida (everyone knows how cool were are).
Clearly, Washington has recognized the folly of its ways and is moving to develop a public-private State DMO that looks a lot like the model currently being used in Florida. Is the Florida Senate smart enough to realize what Colorado, Connecticut and other States that have re-started their destination marketing offices have?
We're all about to find out.
Indeed!
Posted by: Lee T | February 13, 2017 at 09:58