Brand USA is the Destination Marketing Organization for America. Each year, they feature this country through a thematic lens. Last year it was in celebration of the 100th Anniversary of the National Park Service. This year, it's the Music that makes America America.
One of the ways they're telling the story of our musical culture is by taking a quintessential American classic and having five performers from five parts of the country in five genres place their indelible mark on the song. On the VisitTheUSA website, you'll find performers from Hip-Hop (Atlanta), Rock (Portland), EDM (Denver) and Blues (Houston).
Love 'em all (along with the long form video narrated by Morgan Freeman). But, on this Music Friday, we're going with the Soul version from Puerto Rico's Caloma Carmona.
It's Bobby Freeman's "Do You Wanna Dance"...and the word "luxuriate" comes to mind.
Well played, Brand USA. Exceptionally well played.
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