Catching up over the weekend, I discovered this sensational article by Travel Weekly's Arnie Weissmann.
As cool as Eco-Tourism is, he says...it's Ego-Tourism upon which we should focus.
According to new research, over half of young professional travel is chosen as a way to make their friends envious. And, it's not just the young, as 15% of boomers take the possibility of envy-inducing posts into consideration when booking.
Narcissism aside...as Arnie says: "Being sensitive to the range of how an ego manifests itself can be crucial in qualifying clients and making sure their ego needs will be met during a trip. But understanding the role ego plays during the actual sales process can be equally important to your business."
I'm still laughing at this: Of course, these are not questions one would ask directly, but it shouldn't be too hard to identify the ego eminent. Taylor even offered a more familiar label: It's a seven-letter word that begins with an "a" and ends "hole." Thanks for making my day:)
Posted by: Lee T | June 19, 2018 at 09:10