We talk of it often. How today's DMO Boards seem to struggle with their role.
Some seem to believe it's benign oversight. Others think they should be directing Sales & Marketing.
The best DMO Boards, as we contend in Destination Leadership, open doors, make things happen and advocate for destination development and organizational support.
Which is pretty much what Bill Hoffman says in this great post on GuideStar.
Just in a different way.
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