« How Long | Main | Growing a Community Conscious »

January 02, 2019

Comments

Laura Mandala

Hopefully research was used to determine if the target audience felt the addition of the County name was viewed as confusing or diminished their intent to visit, or if it introduced them to the sites and attractions outside of Charlottesville, and encouraged them to extend their stay and their spend in the region.

Research can save destinations a ton of misspent advertising and promotional dollars. (I suspect you'll agree!)

Beth Javens

My most thoughtful question to those who subscribe to this logic is to ask them where their last vacation took them. Then I ask them what county it's in. They almost never know.

Bill Geist

True Dat.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Blog powered by Typepad