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April 24, 2019


Steven Paganelli, CDME

I’ve always thought this one of the more powerful arguments in support of public-private investment in tourism marketing. The challenge in the example of Mr. Oliva’s marketing investments for his business is that he’ll likely respond, “That’s my money investing to support my business, not taxes.” So, I looked for another example more relevant to Mr. Oliva of public sector “support” for the private sector and found this: https://www.nbcmiami.com/news/local/Florida-Lawmakers-Push-to-Exempt-Premium-Cigar-Industry-508212981.html 😉

Bill Geist

Brilliant find, my friend. I especially liked the line in the story: "The lawmakers say cigar makers are often small, local businesses..." As are the vast majority of tourism businesses. I guess in a State like Florida, it's easy to lose sight of that fact.

Jeremy Fairley

Beyond that, most of the logic of these politicians is flawed given they they all use campaign contributions in a animist manner to promote re-election. Let’s see if they would be willing to go in their name recognition and not use contributions on advertising.

Bill Geist

So true. They demand ROI on DMO marketing...but I question the ROI of yard signs. Yet, they would never attempt office without them.

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