Those of us in Destination Marketing often chuckle with each other that our families simply have no idea of what we do. Destinations International's Jack Johnson is on a mission to ensure that what we do is a shared community value (see yesterday's Z-News).
In the meantime, we refer anyone that doesn't understand what DMOs do to a recent article in the Grand Rapids Business Journal where the writer really went deep. And, let's be clear...that's a rarity these days.
For those of us in the Destination Marketing world, it's nothing we don't understand. For my friends from the outside, this article is a pretty sensational view of the work that DMOs do on your behalf.
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