When things go bad for your destination, nothing could be worse. Except when the media returns on the anniversary of your Terrible, Horrible, No Good, Very Bad Day.
Great piece on City/Nation/Place on how Discover Puerto Rico was ready for that anniversary and made it theirs.
As CEO Brad Dean said: “The first disaster was Maria coming. The second disaster was that the media was about to remind everyone that Maria had come.”
Check out how Discover Puerto Rico redefined the narrative (and click the image).
Cool and smart at the same time.
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