Innovation in the Face of Crisis

Imagine you are the General Manager of a beachfront resort. You have no guests and the beach is closed. You have beach chairs with no one to enjoy them...or, do you?

Our friend Roger Amidon is the GM of the Palm Beach Marriot Singer Island Resort and Spa. He and his Team figured out a way that everyone can enjoy his beach chairs by arranging and re-arranging them to spell out rotating messages and then streaming them live from his rooftop cam.

So cool.

Comments

[Peter Levy]

Thanks Bill for the GREAT post.