For over 20 years, Colorado has been the poster-child for what not to do when it comes to investing in Destination Marketing.
In 1992, the State Legislature infamously voted to eliminate the Colorado Tourism Department in a cost-saving move after voters rejected a tourism tax to power the effort. The result was a disastrous decline in visitation and State tax revenue. So, it was quite a surprise to many when the same boneheaded suggestion came out of a budget committee.
Late last week, the Joint Budget Committee restored $10 million for Destination Marketing, saying that Tourism was essential to bring the economy back.
Looks like one can learn from past mistakes.
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