As the old saying goes, you never know what you've got 'til it's gone. Far from a drumbeat (yet)...we are heartened to see editorial boards begin to realize the importance of destination marketing. In some cases, these are the very editorial boards that questioned the investment of tax revenues into their DMOs months and years ago. But, today? Reality is a wonderful teacher.
We were particularly enthralled by yesterday's editorial on AllOtsego.com, in which Libby Cudmore asks whether the investment into Destination Marketing is sufficient...even in these days in which County revenues have been impacted. And, she goes on to suggest other revenue sources, as we do every time we work with a DMO Board.
I like the way Libby thinks. We all should.
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