It's something we've been preaching to our Destination Marketing Organization clients for well over a decade (maybe two). Relying on a single, primary revenue stream is a recipe for disaster. Never in our wildest dreams did we expect we would be proven right in such a dramatic way as what the response to the pandemic has meant to DMO revenues. But, it's clear we were correct to sound the alarm.
We opined on this last month in the Z-News (if you aren't yet a subscriber, click HERE). And last week, during the Virtual Edition of Destinations International's Annual Conference, the DI Advocacy and Research Team shared their thoughts on ways we all need to start thinking in this brave new world.
It's worth your read.
No...really. For every Board or CEO that chose to ignore my exhortation to diversify, it's worth your read.
Sports tourism expanded beyond the province of sports commissions almost entirely based on room nights. In the 80’s the industry was all about the athletes and the competition. We are back where we started. Being able to focus on the event when the room nights have been unable to fund sufficient staff will make it tough to recover for some DM0’s.
Posted by: Don Schumacher | July 27, 2020 at 10:16