As it becomes abundantly clear that the scattershot lockdowns of our communities are wreaking havoc on our hospitality sector, media is increasingly becoming aware of the critical role of Destination Marketing Organizations. And, they are fascinated by the fact that many DMOs are pivoting to help local business survive by directing their marketing inward.
They shouldn't be surprised. That is what DMOs do...drive revenue to local businesses. The difference is how DMOs are doing it in the world of the VID.
I came upon an interesting article in The Guardian the other day in which the author suggested that, with Edinburgh deserted, "we're seeing the city through tourists' eyes."
"Unable to leave Edinburgh over the past few months, many locals have found comfort in its weight of architecture, geology and history. With much else in flux, the city felt solid, dependable, familiar."
He found one woman who said that she had fallen out of love with Edinburgh...but, with the tourists gone, she is falling in love all over.
And, if that is not impetus enough for DMOs across the globe to, for the moment, get their residents to fall in love with their community again...I don't know what is.
This is our time. Don't squander it.
Image Credit: Visit Scotland
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