Last autumn, I had the opportunity to attend a fascinating presentation on the future of higher education by the Associate VP for Enrollment Management at the University of Iowa, Brent Gage. In a nutshell, Brent shared that demographic shifts, already in play, over the next 10 years would place under-branded liberal arts schools at risk.
Little did any of us in that room believe that day of reckoning would be coming much sooner due to a ham-handed response to a pandemic.
A friend from college (one of those schools that are on the "they're toast" list) sent me this chilling post from NYU professor Scott Galloway and his team as they looked at the health of every U.S. college (and thus, every college town) in the face of the 'VID. The article links to an exhaustive spreadsheet to show their analysis of the likely survivors...and those schools who won't.
It's not a pretty picture. But, as Galloway says, "denial is more expensive than facing reality."
Or, be like Bluto: "My advise to you, is to start drinking heavily."
Your choice.
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