Full disclosure: DMOproz facilitated the Strategic Planning process for Visit Champaign County...but that really has no influence on my affection for how that DMO has rolled out their Annual Report to the community, along with a simply sensational video designed for local consumption.
As I noted in the June edition of the Z-News (and, if you attempted to subscribe in the past few months and haven't seen an issue, we have recently discovered a subscriber field glitch that dumped up to 100 of you...so please, try again), we reviewed all the Strategic Plans we created in 2019 to see if they were still relevant. What we found is that they were (Marketing Plans were another story). Indeed, our Strategic Plans were often more relevant in a world gripped in crisis than they were when designed. When life is good, it's hard to get motivated. With the 'VID, it's imperative.
Jayne DeLuce is the CEO of Visit Champaign County...and both the Annual Report and video offer a proud and positive message to a community that has been rocked by our government's response to the 'VID and the Big 10's decision to postpone football. Her Chair's Opening Letter to the community is impressively empowering ("Our timelines may be altered, but we remain steadfastly committed that our destination vision...will come to fruition").
The video is simply inspiring.
Jayne and her team nailed it.
Thanks for sharing this video - Jayne's annual report is awesome, but this video is SUCH a great job!! Brava, Jayne from Champaign!!
Posted by: Maura Gast | September 16, 2020 at 07:01