It's always amusing when quantum shifts in how we look at marketing occur...and yet, had we been paying attention, the answer was always right before our eyes.
Like when we figured out that showing real people enjoying a product or experience was more impactful that talking about its features. And, more recently, that showing diversity in our advertising would appeal to a more diverse audience. The word "duh" doesn't come close to describing those moments.
So, it should be no surprise that B2B marketing is about to have its moment. Check out this article from The Drum that suggests the pandemic is the motivation for business marketing to start looking like consumer marketing.
And yeah, if it's come to Tommy Lee being a spokesperson for an e-mail service? It's 2020, fer sure.
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