For those of us that vote for candidates we believe will work to enhance our lives, it's a head scratcher when we watch friends and colleagues steadfastly stick with an incumbent when they have repeatedly failed to do just that.
New research provides the answer. And, to channel Duke Tumatoe, "it's not their fault."
From Fast Company Compass, researchers at John Hopkins have studied babies that randomly pick a block from a room full of identical ones and then ignore all the other blocks. This indicates that we like things because we choose them; not that we choose things because we like them.
Thus, humans are apparently hardwired to double down on choices they've already made, regardless of whether it is the right choice.
Isn't science marvelous?
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