In yesterday's post, we referenced a stunning report from PGAV and H2R that was eerily prescient upon its pre-VID completion.
In regards to NET promoter scores regarding diversity, there's this: "People of color are largely less satisfied with their attraction visits; and the younger an American is, the more likely they are to represent a more diverse lineage. It is possible that some attractions are not reflecting these populations proportionately in their leadership and boards, and are therefore not adapting their content, messaging, and attractions/interests to meet these populations’ interests and styles."
It's just one of the reasons, along with Searchwide Global and Destinations International, we penned a position paper on the imperative of Board Diversity.
Oh yeah...and one more thing. Vote like your life depends on it.
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