How Collectively Prescient Were We?

Months before the 'VID darkened all our lives, research was suggesting that we were, as a consumer base, beginning to cocoon. 

That this data from PGAV and H2R was initially published before the pandemic could cause some to discount it...but, 2019’s data provides a critical baseline understanding for when the tourism industry reopens, for consumers that desperately want to return to 2019.

"Destinations must quickly advance to offer exciting, new, high-fidelity experiences that “outsell” the comforts of home, enriched by the opportunities only you can offer, the stories and knowledge only you possess, and the comfort and growth only you can offer in times of unrest."

Truer words, my friends....good stuff. Despite the 'VID.