For those who follow sports, there is the belief that playing at home, in front of your team's faithful fans, will give you an edge. And, indeed, home teams historically have had an advantage.
Except in this year of no fans in the stands. As the NFL playoffs progress this weekend, we can look back on the regular season and note that, for the first time in the Super Bowl era, visiting teams won more than home teams. Put another way, this has never happened in over 50 years...and the only rationale is the absence of fans in the stands.
So what does this hafta do with Destination Marketing Organizations? This proves that the more supportive voices (fans) you can assemble at budget time DOES make a difference. The Home Team wins with fans in the stands.
Cultivate them now...because the reckoning is just around the bend.
Photo Credit: Chicago Tribune
Solid point, BG.
Posted by: Lee T | January 13, 2021 at 09:53