If this weekend's Super Bowl parties don't result in another debilitating COVID spike over the next two weeks, that light at the end of the tunnel might be called "travel."
Our friends at Destination Analysts and Longwoods International have both been supplying DMOs and the travel industry with insights into how consumers are feeling about getting back out on the road and in the air. And, as we bounced from holiday spike to holiday spike, consumers hung on the safety bar of their personal roller coaster as travel sentiment rose and fell.
But today, as Americans feel more hopeful that the strategy for immunization is becoming more coherent, they also indicate that they are itching to get back out there. According to Destination Analysts' latest weekly study, consumers' openness to travel inspiration (marketing) is at its highest point since the pandemic reared its ugly head. And, today's release of Longwoods' latest research reveals that 81% of us say that we plan to travel in the next six months...up from 65% in mid-January and the highest since last March.
That's the kind of news we all need.
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