Back in the '90s, a movement began that is de rigueur today in hotels around the world...that if you don't need your towels washed every day, you'd help save the environment. I remember making that then novel suggestion in my DMO's member newsletter and having an innkeeper tell me, "ohh puleeeze." In the end, she was wrong and I was right, as it caught on as both the right thing to do and a cost savings for hotels.
As we emerge into a post-Trumpian world where climate change is once again a valued concern, is this our moment to take a stand?
The Oregon Coast Visitors Association, the agency which promotes tourism on all 363 miles of the Oregon coast, joined tourism agencies around the globe this month when it declared a “climate emergency.”
The DMO says that its goal is to provide a “blueprint” for how the hospitality sector can reduce their carbon footprints. Recommendations will be completely voluntary...but that it's a necessary first step in environmental sustainability. It's also a sensational reaffirmation of the Coast's brand identity.
The movement has begun. Shall we join in?
Destination stewardship, sustainability and responsible tourism meets activism. On the West Coast of North America we have always had a bit of an activist streak. Good on Oregon Coast.
Posted by: Paul Nursey | April 29, 2021 at 15:57