As the pandemic began sweeping the world last year, Roger Amidon (GM of the Palm Beach Marriott) took two assets (and several staff members) to make some social lemonade of the giant lemon we were all handed.
Those two assets were his sensational view and a bunch of beach chairs. He had his crew set up the chairs to spell out messages of support and hope, changing the message up every day or two.
Well, they're back at it. This morning, Roger's team set up the chairs to read "Welcome Back" so they could take some pictures to use on Social Media next month to welcome back international travelers. And then, he asked the crew to re-arrange them again...but this time as a recruiting tool for employees (click image to enlarge).
I can't wait to see what he and the team will do next.
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