Last week, an e-mail designed to be shared internally with the professional staff of the Nashville CVC was inadvertently sent to an external audience. I was one of the lucky ones that received said e-mail.
It celebrated birthdays, an engagement, a welcome to a new recruit, a baby announcement, a feature on a staffer and more. It was an unusual glimpse inside the collective culture of an organization. But, it was certainly not intended for those of us outside the organization.
I reached out to CEO Butch Spyridon (who we featured on the DMOU podcast last year), and he said the mistaken e-mail generated a number of positive and complimentary responses.
Which got me to thinking.
Are we being too corporate in our external e-mails? We increasingly agree that our role is chief storyteller. Are we missing an opportunity to tell our staffers' story as well? Wouldn't that make us all more engaging? More interesting? More magnetic? More real?
Yeah...I think Nashville's experience last week just opened up a way cool door.
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