OK...full disclosure (and for regular readers, no surprise), I thought the City of Duluth's decision to sideline their award-winning DMO for an out-of-market ad agency was beyond boneheaded. And, I'll admit that I may not reside in the destination's target market (though I like hip, urban destinations with a vibrant culinary and nightlife culture and I have a fair amount of discretionary money to spend on my weekend getaways, live just a few hours away and have loved my previous days and nights in Duluth).
All that said, all I'm getting served up in my Facebook feed over the past month are sponsored posts with this image (click to enlarge) and the words: "From the world-famous to local favorites, discover what makes Duluth so special. You’ll get it when you get here." Only this image. Only these words....which virtually any destination could utilize (and do).
Hammocks? That's all you got? That's unique? That's gonna make me book a visit?
Madam Mayor? When you intimated that you wanted an edgier approach to community marketing as you shredded your DMO, is this what you had in mind?
Because, we need to have a serious conversation about what "edgy" means.
Just sayin...
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