Many in the DMO space likely know of Jon Schmieder, Founder and CEO) of the Huddle Up Group, a sports consultancy with which we work from time to time, when the situation requires a broader synergy and vision.
Jon posts a weekly newsletter called the "Monday Huddle Up" which deserves your subscription. But, if you're reticent because, like streaming services, you're already overwhelmed, at least take time for yesterday's post. It's one of his best.
And an awesome story.
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