That's what Business Events Canada says: The combination of Canada's brains and beauty, and everything else that makes up this unique country, make it a truly unparalleled event destination.
And, like the smartest destinations courting conventions and events, Canada is suggesting the availability of the best and brightest speakers on industry-specific topics is a compelling reason to meet in the Great White North.
And, doesn't that make a ton of sense? One of the biggest cost centers for any meeting planner is the talent they'll place on stage to inspire their attendees. And, when you boast some of the smartest minds in the sector in the host community, there can be a significant cost savings. I know I'll speak locally for a lot less than I charge when I hafta get on a plane...plus, there's no travel charges to the planner.
Intellectual Capital...if you're not considering the opportunity to step ahead of the competition with possibly the most important competitive asset you have, why not?
Just saying...
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